The Who 's Roger Daltrey and Pete Townshend visited the National Press Club in Washington, D.C., on Monday to officially announce the launch of a new initiative called Teen Cancer America. Inspired by the U.K.'s Teen Cancer Trust charity, of which Daltrey has long been a patron, the stateside campaign seeks to team up with hospitals to make available programs and facilities that specifically focus on the needs of teens and young adults battling the disease.
Speaking at the event, Daltrey implored others to "get off your butts [and] get involved" in the campaign. He also shared one of the positive aspects for the young patients involved in the program.
The singer explained, "Instead of them being isolated, they are put in with other teenagers that have been through the process that they're gonna go through, so that they can help each other through that journey."
In addition, Daltrey pointed out that the initiative takes into account the specific needs and interests of the young cancer sufferers.
"Remember the parties you used to have with all your mates?" he declared. "Teenagers with cancer want to do the same thing. They need a little bit of space, in a hospital. Not a great deal -- just space."
The Who members timed their visit to the National Press Club to coincide with the band's tour stop at Washington, D.C.'s Verizon Center, scheduled for Tuesday night.
The band is donating $1 from each ticket sold during its current Quadrophenia and More trek. In addition, British Airways has launched a contest offering fans who donate to the cause the chance to win a trip for two to London to attend the 2013 Teenage Cancer Trust Concerts as The Who's guests.
Copyright 2012 ABC News Radio